adexchanger.comPublished Few in the ad industry would deny these trends: RTB-eligible inventory growth is meeting with rising advertiser spending in programmatic; the [. “Data Driven Thinking” is written by members of the media community and contains fresh ideas on the...
digitalmarketingsuite.comPublished With such providers of streaming media as Hulu and YouTube, television and movies are easily accessible online, giving advertisers premium pre-roll and in-stream video inventory to promote their brand or products.
adweek.comPublished It may be not such good news for YouTube, which is refusing to sell inventory in this fashion. After several years of testing, clients and their agencies are eager to buy video inventory that is guaranteed against particular audience demographics...
mediapost.comPublished Programmatic ad buying and selling, with its unique capability to extract the highest value from any inventory source, has reduced friction in the market. Media buyers are loath to return to the days of manual buying.
"Real time bidding inventory has been lagging because of publishers’ concerns that giving buyers the ability to bid on every single impression will drive their yields down, when in fact, it should make them less under-sold.
Data represented covered over 600 different inventory providers across key vertical industries such as telecommunications, finance, retail, automotive, and consumer packaged goods. In Q1, social vastly outperformed portals, networks, and exchanges...
Ad inventory is exploding, with more and more content providers eager for a cut of the growing online video advertising market getting into the space.
Six weeks after making some News Feed ad inventory biddable to Facebook Exchange advertisers on a trial basis, Facebook is expanding the amount of that precious paid media space that it will expose to RTB demand.
In other words, LinkedIn has an opportunity to fill that expanding inventory more easily, meaning Marketing Solutions’ share of revenue this time next year could be a whole lot bigger. When it comes to LinkedIn’s suite of revenue streams, Marketing...
By providing our global team of 13 offices with immediate access to high-quality local inventory for our clients, we were able to grow our spend 544% from 2011 to 2012. Today, Google released a case study that features how IgnitionOne expanded its...