adage.comPublished Publicis Groupe's merger of Digitas and LBi yesterday into one mega-digital-agency-network has sparked an automotive client conflict, Ad Age has learned. Richard Monturo, VP-global marketing at Volvo Car Corp.told Ad Age that combining the two...
adage.comPublished Publicis Groupe is merging Digitas -- which it bought just over six years ago in a $1.3 billion transaction-- with its newly acquired digital shop, Amsterdam-based LBi. The result will be a single global digital agency network made up of 5,700...
mediapost.comPublished Then, In the wake of that deal, word surfaced that Omnicom was in discussions to acquire another independent digital agency, LBi. Aegis Group has acquired the search and related digital marketing assets of France’s WGarden, the holding company has...
mediapost.comPublished Then, In the wake of that deal, word surfaced that Omnicom was in discussions to acquire another independent digital agency, LBi. Aegis Group has acquired the search and related digital marketing assets of France’s WGarden, the holding company has...
The second-largest ad holding company in the world, Omnicom Group, is in talks to acquire LBi, one of the last large-scale digital agencies, Ad Age has confirmed. LBi is not a surefire solution. To that end, LBi issued a statement acknowledging...