adweek.comPublished Here are five findings and suggestions from Mobile Manifesto: the best mobile ads increase brand awareness by 20 percent, lift brand favorability by 14 percent and push purchase intent by 14 percent; results jump when mobile ads offer coupons...
adotas.comPublished Since its inception, Dispop and its parent company DesignPax, has created over 22,700 online ads, resulting in an average CTR lift of 37%. ADOTAS – Crowdsourced design provides a way for brands and agencies to create marketing materials on...
forbes.comPublished Among the results: a 16% lift in in-store sales and 75% increase in awareness of in-store sales. More details from the event below, but here’s the gist: Under pressure to amp up its ad revenues, the social network is making it more simple for...
marketingpilgrim.comPublished Verve also says that their advanced location analytics “uncovered a 3x lift in foot traffic for a national casual dining brand. You’re driving through town and stop for a red light. Ping! That’s the sound of a mobile phone notification.
If you're measuring across channels, though, and doing kind of that classic, "Well, what was brand lift from this," which is really hard to do as a small business I recognize, it's even hard at our scale, and we're sort of in the almost medium...
Branding campaigns: impact can be measured by attitudinal metrics such as lift in purchase intent or favorability. Your chances of viewing an ad targeted to you? Flip a coin. Ad viewability is a mere 48%.2
TV has historically controlled the lion’s share of ad budgets, primarily because we have several decades of effectiveness research proving that the medium is very good at driving brand equity and in-market sales lift.
The debate over the value of mobile advertising typically focuses on what effect, if any, it has on brand lift, sales and getting consumers into stores. With so much going in the Internet and social media space sometimes it feels like you just...
The debate over the value of mobile advertising typically focuses on what effect, if any, it has on brand lift, sales and getting consumers into stores. But advertisers have been wasting money on mobile in the literal sense because a significant...
When she was sixteen years old, she would come home school, take out her laptop, plop down on the couch, lift the computer lid, turn on the TV, plug in her earbuds, so that she could listen to music on her iPod, and her BlackBerry was always...