searchmarketingstandard.comPublished Checks To Ensure Your Facebook Page Is Up-To-Date — It’s all too easy to become complacent with Facebook, just as it is with any other part of your online marketing plans. Social Media Examiner gives you a list of 11 essential items to watch on a...
digitalmarketingsuite.comPublished By Rachel Young, Marketing Coordinator, IgnitionOne EU Aside from providing an opportunity for contacting someone outside of a marketer’s network, Facebook has installed all kinds of other changes to help marketers improve their efforts.
seomoz.orgPublished A lot of times marketing decisions are made on brand. What marketing tactics do we need to be good at? Competitive research, very obvious to most of us because we investigate what our competitors are doing to be successful in search results, or on...
seomoz.orgPublished As a digital marketing agency, using Mozscape data to develop a site audit is a great way to get users into your sales funnel. You know, that inbound marketing stuff -- cold calls are old news. Below is a screenshot from a ranking research report...
Equifax spent the bulk of its measured media budget, more than $31 million, on digital display advertising in 2012.i is tasked with leading all direct-to-consumer integrated marketing efforts for the brand's Credit and Identity Protection products.
In fact, only 26% of respondents agreed (23%) or strongly agreed (3%) that they are able to measure the return of their social media marketing efforts. The top benefits of social media marketing are increased exposure (89%) and increased traffic...
The shift comes only a year after Equifax selected Publicis Groupe's Digitas as its lead agency.i will focus on direct-to-consumer integrated marketing efforts for the brand's credit and identity protection services.
For the third consecutive year, YouTube is the channel where most marketers plan on increasing their social media efforts, according to survey results from Social Media Examiner’s latest annual “Social Media Marketing Report” [download page].This...
Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. So when you head out to measure the success of your digital advertising and marketing, you need to know the conversion rate at step six, not just step two.
We’ve compiled a list of the most popular digital marketing stories online this week. Benchmarking your site against competitors can help decide where to focus your online efforts. Enjoy and happy competing, marketers!