marketingcharts.comPublished Of the 610 respondents, the majority were media buyers (17% brand site, 47% agency side), with the remaining 36% being publishers. Among buyers who aren’t yet using branded content marketing, 57% of brands plan to test it out over the coming year...
adweek.comPublished In most cases, buyers and sellers accept upfront that only a percentage of impressions will be guaranteed to reach a particular demo. And then wait to hear from Nielsen or comScore days later to see how they're doing, buyers and seller say.
mediapost.comPublished Media buyers are loath to return to the days of manual buying. Programmatic ad buying and selling, with its unique capability to extract the highest value from any inventory source, has reduced friction in the market.
adweek.comPublished In response to yesterday's open letter to the Web video ad seller community from a cadre of top digital buyers, IAB president and CEO Randy Rothenberg fired off an open letter of his own to the digital gang of eight, which includes Digitas' Adam...
For the most part, buyers raved about the improved quality of the video content peddled by the likes of AOL, Yahoo, YouTube and Hulu. In an open letter to the big digital video content companies, a copy of which has been obtained by Adweek, top...
This bond, through nonintrusive emails, turns the first time buyers into life long customers who purchase from you and not your competitor. I found this video when I was stumbling across some other blogs and I felt that Gary Vaynerchuk not only hit...
Over half of media buyers say they will increase their investment in site, search and Facebook Exchange (FBX) retargeting. Increasing revenue is the top retargeting goal.
EBay executives were unavailable for comment, but a company spokesperson emailed the following statement: “We’ve recently introduced new capabilities to deliver more relevant, highly targeted digital advertising content to buyers both on and off...
It does not support Flash.September 2010 Blockbuster files for bankruptcy.April 2012 At a series of “NewFront” presentations designed to woo ad buyers away from traditional TV, YouTube announces it will put $100 million into new video content.
Yahoo has yet to talk to buyers about the ad product, but that pitch will go something like this. Starting tomorrow, the desktop version of Yahoo.com will feature an IAB-standardized billboard unit that brands can pack with rich media content, such...