adweek.comPublished Facebook has stronger equity in the feed on both desktop and mobile," he said. Yahoo might win out in a potential bidding war—if Tumblr decides to sell—simply because it needs a boost more desperately than Facebook, contended Paran Johar, CEO of...
portent.comPublished Think about increasing your bids on mobile devices to target customers who are out and about. You may want to avoid showing on mobile devices all together. Due to AdWords new Enhanced Campaigns format, completely excluding any of the three device...
digitalmarketingsuite.comPublished And with the predicted growth of mobile surging over the next several years, it is evident that video will continue to gain display advertising spend. Over the last couple of years, the shift from PC to mobile has ushered a surge in video, which is...
marketingcharts.comPublished In particular, 63% will increase their social media investments, 57% their mobile investments, 40% their video investments, and 36% their rich media investments. Last year, a separate report from Martini Media, conducted with Digiday, revealed that...
The study results indicate that, in general, while executives are embracing online and mobile activities, they’re not doing so at the expense of traditional media. Separately, the researchers note that senior executives are increasing their use of...
Mobile – what percentage of your audience accesses your site from a mobile or tablet? How well does your content perform on a mobile and is it worth introducing new content aimed specifically at mobile users – for example an app?
Really we’re getting to the point where we’re a full lifecycle solution,” he said, extending beyond Klout.com through its mobile apps and real-world programs like American Airlines' recent Perks campaign and soon through its Bing partnership.
Yes, Microsoft confirmed this week that an update to the “no compromise” PC-mobile hybrid OS Windows 8 is on the way. Mobile videogames currently cater to easily distracted players, but is there room for more thoughtful strategy games?
That investment should grow to $10.5 billion this year before ballooning to $19.8 billion in 2015, with close to half of that ($9.2 billion) coming from mobile advertising alone. Last year, mobile became the third-largest online advertising format...
Mobile Advertising Skyrocketed 111% Last Year An IAB report indicates that mobile advertising spend accounted for 9% of all digital ad revenue last year.digital ad revenue overall hit $36.6B—a 15% lift compared to 2011's $31.7B.