adotas.comPublished In fact, RTB is the killer app for big data, yet to date the missing link has been the ability to use predictive modeling and targeting to harness the oceans of available information. ADOTAS – As you may have noticed, mobile real-time bidding (RTB...
adotas.comPublished From building a mobile website or app that supports a wide-range of devices to finding a billing solution that will enable them to sell products via mobile. An app-in-a-minute ADOTAS — It’s no secret that mobile commerce is on the upswing.
adweek.comPublished The possibilities surrounding Instagram implementing a Vine-like video feature has the tech world abuzz today, after TechCrunch reported the popular mobile app's parent, Facebook, would unveil the move on Thursday.
marketingpilgrim.comPublished After seeing an in-app ad, 34 percent of rewarded users clicked or interacted with an ad, compared with only 15 percent of mobile users who had not participated in reward-based advertising. After seeing an in-app ad, 26 percent of rewarded users...
App analytics and advertising firm Flurry approached it from numerous angles at its SourceDigital13 conference last week. How best to capture and leverage mobile data is a question of critical importance to advertisers.
The app will remain standalone, but Google is looking forward to incorporating its search data into Waze.of ecommerce merchants not tracking mobile sales. Google officially announced it was purchasing the social driving app, Waze, for an...
That’s thanks to new ad formats such as its popular app installation ads, which have helped recharge Facebook‘s overall revenue growth since its initial public offering a year ago. Mobile ads are booming, according to a new report from eMarketer.
So, a few days ago, I did just that, after seeing a link in a Promoted Tweet from Best Buy on my Twitter iPhone app advertising a two-day Father’s Day sale. And then, yesterday morning, another Best Buy Promoted Tweet arrived in my stream on my...
Mobile ad firm Mojiva will open its Mocean mobile ad-serving platform to advertisers and agencies in addition to existing products for publishers, ad networks and app stores. Mocean for Advertisers, allows brands, agencies, DSPs, (demand-side...
The “habits” refer to Zynga’s model of selling virtual goods through in-app purchases, often to advance the game. The social gaming company laid off 18 percent of its workforce last week — 520 employees — as it tries to find its footing in mobile.