Mobile Phone

  1. Agencies and Cannes Judges Say Less Is More for Mobile

    adweek.comPublished

    I can read a book on my phone If I can swipe through it. Marketers need to clearly brand their mobile ads with a logo, while utilizing pithy copy that offers something valuable in exchange for their engagement, says a report by the Interactive...

  2. Can Programmatic Buying Save Traditional Media? – Digital Marketing Suite — Industry News and Insights

    Can Programmatic Buying Save Traditional Media?

    adotas.comPublished

    I can stream my favorite radio stations online and on my phone, and I can watch my favorite television shows wherever I am. Call me nostalgic, but as much as I love the Internet, social media and mobile, I am not ready to give up traditional...