jeffbullas.comPublished GetPrismatic is about creating a news feed based on your interests. Today there are services that allow you to filter your Facebook, Twitter and RSS feed, showing only what’s most interesting and relevant.
forbes.comPublished Tumblr has bet on so-called “native” advertising that, like Google‘s search ads, Facebook‘s news feed sponsored stories, and yes, even television commercials, fit into the flow of what people are already doing on those respective media.
forbes.comPublished Tumblr has bet on so-called “native” advertising that, like Google‘s search ads, Facebook‘s news feed sponsored stories, and yes, even television commercials, fit into the flow of what people are already doing on those respective media.
blog.compete.comPublished Facebook news feed ads have 197.3% higher ROI than right side ads. Early stats are in on Facebook Ad Exchange’s new news feed ads, and they are promising. News feed ads may be pricier at first, but offer better value than the often overlooked side...
Facebook has raised the velvet rope to let more of its real-time bidding partners into the News Feed, and by many accounts the response rates are stunning. Beta partner TellApart says click-through rates for Facebook Exchange ads in the News Feed...
CPMs for desktop ads, or those ads on the right-hand side of the Facebook page, decreased by 24%; CPMs of desktop-only News Feed ads dropped by 18%, and those for mobile-only News Feed ads dropped by 31%.
It fits the paradigm of the real-time status, which is the lifeblood of the News Feed. The easiest integration would be mobile News Feed ads dangling coupons and offering to direct users to stores. Facebook is mapping out an acquisition of...
Six weeks after making some News Feed ad inventory biddable to Facebook Exchange advertisers on a trial basis, Facebook is expanding the amount of that precious paid media space that it will expose to RTB demand.
Check my feed and there’s a good chance that my most recent Tweet fits into one of those two categories. Good news, everyone! If you Tweet good news, you’re more likely to attract new followers. They assigned attributes to the Tweets such as...
Feed in your training set, with the features — the item attributes used for classification — pre-selected. If you feed the filter a training set where 90% of the spam pages talk about weddings, it’s possible the tool will begin seeing all wedding...