What Are the Biggest Innovations Right Now in Digital Media?
digiday.comPublished Razorfish's Ray Valez, Havas' John Winsor, Mail Online's Sean O'Neal and Nissan's Erich Marx on mobile, social and the Internet of things.
Digital Marketing Suite — Industry News and Insights
Digital Marketing Suite by IgnitionOne.com
Ignition One Powered by Ultra KnowledgeNissan
-
digiday.comPublished
-
The Most Underrated Digital Marketing Tactics
digiday.comPublished Execs from Kellogg, Nissan and GE think you shouldn't discount the tried-and-true like email, search marketing and site optimization in favor of chasing the Next Big Thing.
-
Top Social Media Marketing Mistakes You’re Likely to Make In 2013 And How To Avoid Them
business2community.comPublished Effective segmentation here would include auto manufacturers, so you’d have a different Twitter feed for Honda, Nissan, Chevrolet, and Ford. A Honda guy is loathe to slide behind the wheel of a Chevy or Nissan, for example.
-
Big TV Ad Buyers Still Not on Board with Online Video Advertising?
reelseo.comPublished Mercedes, Nissan and BMW all do as well as I'm not in a financial bracket that would see me purchasing any of their products any time soon. Can you believe that almost 75% of major TV advertisers aren't using online video advertising yet?
-
Unruly's Dynamic Creative Optimization Boosts Nissan's Social Video Ad Engagement 83%
Optimizing Nissan's UK Social Video Campaign for Juke According to Unruly, Nissan’s recent UK campaign for its Juke model deployed DCO to realize a significant increase in user engagement. Lewis Young, Digital Account Manager for Nissan at Manning...
-
Global Multichannel Consumer Behaviour (Research/Purchase) Analysis
Or if you are GM/Nissan/Jaguar you get a sense for how many people will not even visit your showroom, because they make up their mind online (including on your site) and go to their chosen car dealer for the test drive and non-haggle purchase.
-
The Role of APIs in the Future of Search
It's how companies such as Nissan ended up spending millions in later trying to secure their domain names (nissan.com remains owned by a small computer company with a handful of employees), and how other companies went out of business to their...
-
How Brands Win in Digital
Hear from Citi, Puma, GE, Nissan and more about the trials and tribulations the brands are facing in digital media at the Digiday Brand Conference on Sept.
-
NASCAR Hires 3 Marketers In Youth Push
Networks, Bank of America Home Loans, Nissan North America and Chevrolet on their multicultural marketing efforts. NASCAR has added three executives to key roles on its brand, consumer and series marketing team.
-
Google+ Adoption Among Big Brands Growing, Pages Featured More in SERPs
Havor with new entrants Toyota, BMW, Nissan, Mercedes-Benz and Porsche accounting for 50 percent of the followers. Three out of four of the Top 100 brands are now on Google+. In the past two months, Visa, Hermes, and Wells Fargo have all joined the...