seomoz.orgPublished His team won big for Obama with a data-driven approach. Kyle shares his knowledge from the front lines of the most intense web campaign to date: the 2012 US presidential election. July 8th-July 10th here in Seattle are going to be out-of-this-world.
kaushik.netPublished Or they might say: "I would like to reach 18 to 24 year olds with college education who supported Barack Obama for president. This quarter the goal of our PPC campaign is to get that to $2. Small data.
seomoz.orgPublished President Obama announced the news of the Osama Bin Laden death an hour later, and after his announcement, it became known that many people in many countries already knew through social media. The Dark Knight was a masterpiece; the I believe in...
seoptimise.comPublished If all else fails, copy President Obama – each day he has three moments, his workout, dinner with his daughters, and at night after everyone else is asleep, away from his work – this he credits with enabling him to work better at other time as it...
In the midst of a troubled political climate, President Obama’s administration took to the Internet to start conversations about taxes. The campaign started in December 2011 when the payroll tax cut was set to expire, which would have meant a drop...
That exposure also included a cameo of Poland Spring inspiring the hashtag #watergate when Florida Senator Marco Rubio made an off camera reach for drink in the middle of his response to President Obama.
During the 2012 election cycle, the Obama campaign crafted and executed the most advanced and successful of these campaigns, with moments like its Twitter response to Clint Eastwood's empty chair speech at the RNC, which went viral before Eastwood...
I was on an Integrated Marketing keynote panel at a search conference a few months ago and a SEO panelist from a HUGE marketing automation company insisted that data doesn’t matter, while a political marketer for the Obama campaign told a story of...
Obama emerged victorious, and so did empiricists. That search would ultimately land him a gig as a campaign analyst at ChoiceStream, the Boston ad-technology company specializing in audience targeting, where his job of optimization engineer is...
President Obama held an “Ask Me Anything” (AMA) on Reddit in August. The debates and Twitter, voting-day maps from Facebook and Foursquare, President Obama’s re-election picture being the most retweeted ever – social media played a huge role.