adweek.comPublished It’s inevitable that people are going to build APIs into these native ad systems. On the brand side was a perhaps a surprising advocate, Neal Mohan, vp of display advertising of Google, a direct response ad factory if there ever was one.
adweek.comPublished Mobile device owners have demonstrated that they're willing to interact with a brand by exchanging their time—ad views—and personal data for free digital content," said Jordan McKee, Yankee Group analyst.
searchmarketingstandard.comPublished Google argues that the pizza place’s marketing manager most likely wants to show one ad to a user searching from their office at lunchtime and a different ad (perhaps focusing on the nearest restaurant to the user in the chain) to a user searching...
kaushik.netPublished At ZQI U, a vast number of students enroll into online-only courses (just like our analytics, PPC, mobile, and SEO Master Certification students at my awesome Market Motive). But ZQI U also has many real world campuses, so students can enroll...
What’s more, while Tumblr initially struggled like many an established online company with people’s rapid shift to accessing content and communicating on mobile devices, it has recently seen its mobile traffic skyrocket.
As many have pointed out, Tumblr’s appeal to the current young generation of people online is what Yahoo itself has to rekindle. What’s more, while Tumblr initially struggled like many an established online company with people’s rapid shift to...
The following APIs provide access to major ad platforms, including Google, Bing, and Facebook. The API track has specific online courses designed to help you learn API coding. Pete Data is everywhere, and companies are virtually climbing over each...
We’ve compiled a list of the most popular digital marketing stories online this week. Benchmarking your site against competitors can help decide where to focus your online efforts. If you are an advertiser or PPC manager, you’ll be excited about...
Ad group level sitelinks are worth the hassle of setting up, but we think AdWords Editor should be able to cope with them at the end of July which will make them easier. There are attributes like creative, offer, placement and time of day which...
List inclusion, if you know about a list that already exists where people are covering places to get air conditioners online, you can get included in those. But basically, if I take a look over here and I've got my air conditioner page and I also...