marketingcharts.comPublished The study results indicate that, in general, while executives are embracing online and mobile activities, they’re not doing so at the expense of traditional media. When it comes to print media, the majority of senior executives continue to prefer...
digitalmarketingsuite.comPublished Typically, US headquartered, enterprise-level international companies, with an increasing online advertising presence in both EMEA and APAC face challenges. The last few years have seen many businesses expand the global reach of their products and...
digitalmarketingsuite.comPublished Though it may sting a little to pay for your own click, online marketers need to experience their ads from the consumers’ point of view, and the best way to do that is to get out from behind your database and follow your own carefully crafted path...
marketingpilgrim.comPublished Just like the right balance of foods is important for a healthy body, a good mix of social media networks in your social media strategy is critical to a healthy online presence. Where are your products (or your brands) being talked about online today?
For all intents and purposes, the Tesco Clubcard is a loyalty card that stores your data online, allowing you to redeem points for discounts – perhaps this could be applicable to your business? I have to say I am a fan of the loyalty stamp card and...
According to Econsultancy, 31% of consumers say they read online reviews before making a purchase. Online Review Sites As consumers continue to look for ways to survive the economic downturn, there has been a noticeable boom in online coupon and...
Remember in the late 1990′s when businesses started to realize that they needed a website – that consumers were increasingly expecting them to have an online presence? This year, the U.S.will pass 200 million mobile Internet users, nearly tripling...
If you use any kind of social media platform, you’ll have seen the aggressive personas people often use online that they’d never dare exhibit in the real world. Careful management of social platforms is essential; if you have a presence on social...
While increasing your visibility online is the key to success it is worth reminding yourself that visibility is only effective if the right people see you and are encouraged to read, buy or use what you have on offer.
This could be interacting with you online, signing up for your newsletter or buying your product or service. As only a small percentage of your fans are likely to receive your updates advertising using Facebook promoted posts is becoming essential...