seomoz.orgPublished In the game of SEO, optimizing your content from an SEO-perspective will patch up any weaknesses in your strategy, making you more resilient to holding your rankings as your competitors engage in their campaigns.
adweek.comPublished Content creation and ad sales are expensive, so while The Huffington Post took in $55 million, it is not thought to be profitable, while hyperlocal news site Patch hemorrhaged about $100 million. A decade after broadband killed dial-up Internet...
forbes.comPublished Lashinsky says Armstrong made a strong case for AOL’s advertising services business, but he notes that Armstrong didn’t talk about AOL’s own content business, Patch–which despite the revenue growth in the recent quarter, has been disappointing.
searchenginejournal.comPublished Sour Patch Kids. That’s what Google could be compared to with the Enhanced Campaign changes in Google AdWords. The sour in Enhanced Campaigns is the issues with targeting (mobile’s being shoved down our throats, and the tablet/desktop linking is...
Others will say that "native advertising' is advertising that is unique to a specific channel (like when BuzzFeed works with an advertiser to create a piece of content that will only run on BuzzFeed) or it could even be platform-wide (let's say...
While SEO is a great opportunity, there are still a few landmines underneath this patch of paradise. SEO Outsourcing – why it helps you in many more ways than you realize. SEO Outsourcing is a great option because of the innate nature of SEO itself.
In other words, we still come back to the distinct possibility that Apple‘s incredible multi-year run could hit a slow patch. But last year, some forecasters, such as Bill Whyman at International Strategy smartphone sales would soon peak.
Patch Runoff This year $1.17 billion was spent on Cyber Monday, marking the heaviest online spending day in history. That’s a lot of capitol being exchanged exclusively online (in terms of Furbies, it’s about 19,500,000, in case anyone was wondering).
With some guidance from local Patch editors, AOL was able to get 500 employees together over this past weekend to deliver food and supplies to the devasted areas of the East Coast using multiple 18-wheeler trucks.
Also, partnering with Zynga sounds interesting at a time when the social gaming company is going through a rough patch. Komli Media gains exclusive rights to sell ad and video inventories on all Zynga games across Asia-Pacific markets (APAC).