comscore.comPublished This preferred strategic partnership with two leading agencies, both part of Publicis Groupe, is an important validation of the considerable effort we’ve put into making vCE the best in class product for digital campaign evaluation and optimization.
adage.comPublished Nintendo currently works with several agencies, including Publicis Groupe's Leo Burnett, which has supported various elements of Nintendo's creative and digital business in the U.S.over the past few years.
adweek.comPublished The Publicis Groupe shop unveiled BrandLIVE, a platform that turns ad copy into pseudo-news stories, in November. Digitas, in its NewFront presentation on Thursday, said it will bring real-time native advertising to The Huffington Post.
adweek.comPublished WPP is looking closely at rival Publicis Groupe’s newly-minted media partnership with Twitter, a deal revealed earlier this week that gives Publicis’ Starcom MediaVest Group access to Twitter ad products, data and preferred Twitter advertising slots.
WPP is looking closely at rival Publicis Groupe’s newly-minted media partnership with Twitter, a deal revealed earlier this week that gives Publicis’ Starcom MediaVest Group access to Twitter ad products, data and preferred Twitter advertising slots.
He most recently spent more than a dozen years at Publicis Groupe-owned Digitas. WPP-owned media agency MEC has hired Carl Fremont in the newly-created role of global chief digital officer. The move comes as marketers increasingly invest in global...
Publicis Groupe has acquired Mumbai, India-based digital marketing firm Convonix. It's the fifth agency that the holding company has acquired in the country over the past year. Terms were not disclosed.
Publicis Groupe's merger of Digitas and LBi yesterday into one mega-digital-agency-network has sparked an automotive client conflict, Ad Age has learned. Monturo has left some of Volvo's work with Havas Digital, he said, Publicis Groupe's LBi has...
Publicis Groupe is merging Digitas -- which it bought just over six years ago in a $1.3 billion transaction-- with its newly acquired digital shop, Amsterdam-based LBi. Publicis Groupe CEO Maurice Levy has an insatiable appetite for digital...
Hong was China managing director for Publicis Groupe's two digital agency networks, Razorfish & Digitas, working with advertisers like Nike, Unilever, L'Oreal and Cartier. China has a unique digital media ecosystem, due to the internet firewall...