Article: Why Denny's Went Native for Baconalia
emarketer.comPublished John Dillon, vice president of marketing at Denny’s, spoke with eMarketer about the restaurant chain’s native video ads dedicated to the love of bacon.
Digital Marketing Suite — Industry News and Insights
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emarketer.comPublished
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Facebook Could Map Out Local Search, Ads With Waze Deal
adweek.comPublished That could make it more attractive as an alternative to Google, Yelp and Foursquare for people looking to find a restaurant or store while on the move, and in turn make it more appealing to those local businesses trying to drive foot traffic.
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Local SEO - "Optimization and Understanding Your Users"
searchengineguide.comPublished When you're searching for a restaurant on your smartphone, you typically aren't doing it for the future. by Chris Warden Understanding the Browsing Habits of Mobile Users When optimizing for local search, it's important to remember that you are...
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5 Tips for Integrating Social Media Into Your Next Business Event
business2community.comPublished I was interning at a record label in New York in 2001 and I was tasked to comb the Harlem neighborhood surrounding the then-hot restaurant/lounge Jimmy’s Uptown with promotional flyers. I remember my first exposure to the world of event marketing.
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The Beal Deal with Michael Streko (@streko)
I was sure that I had no desire to go back to school, so I took the summer off and then I was working as a waiter at a restaurant when a Navy recruiting officer came in. I sure hope so, otherwise you may wish to consider moving!
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Salesforce Ties Facebook Custom Audiences, Twitter Keyword Targeting Into Marketing Cloud
And a quick-service restaurant trying out Twitter’s new keyword targeting can’t combine it with interest-level targeting or plan campaigns for specific times of day on the microblogging service’s ad center.
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Mobile Search: Restaurants Rule the Roost
Overall, the CMB and SinglePlatform study found that in the previous 6 months, 81% of respondents had searched for a restaurant via a mobile application, and 92% through a web browser. Three-quarters of respondents reported that they often choose a...
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Social Media Win: University Online Petitions Win Teachers a Fair Wage
A blog I wrote for CEM recently featured the story of a restaurant owner using his social media presence as a weapon for destruction. The restaurateur publicly shamed individuals on Twitter for neglecting to cancel their dinner reservations.
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Why You Should Market Like You (Want to) Cook
Think about your favorite restaurant (your mother’s kitchen counts) and the feelings you experience there. Do you know a restaurant or organization that does both well? We don’t always think about marketing in terms of a delicious meal, but...
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Nuance Creates Mobile Advertisements That Talk Back
I could see a big restaurant chain using this ad to help people find the nearest restaurant. Conversations, word-of-mouth, chat — it’s amazing how many auditory words we use to describe text-based actions.