Romney Campaign

  1. Here's One Advertiser Who Swears Mobile Ads Work: Obama

    adweek.comPublished

    In the case of mobile video ads, the Democratic operatives said they got click-through rates from three percent to 19.5 percent during the race's crucial stretch run when Mitt Romney appeared to surge in late October and early November.

  2. Think Data Was Crucial in 2012 Election? Wait Until 2016

    adweek.comPublished

    The biggest shift for democrats in this election was that we didn't have to deal with the primary," he said, noting that the general election focus allowed the Obama campaign to open up a series of field offices and digital infrastructures in...

  3. Romney Digital Team to Unload Data, Campaign Details to RNC – Digital Marketing Suite — Industry News and Insights

    Romney Digital Team to Unload Data, Campaign Details to RNC

    adage.comPublished

    Mitt Romney's campaign got a lot of flak for the GOP candidate's "binders full of women" comment during a debate, but post-election Romney campaign binders could help the Republican Party. The Romney camp is in the process of handing over hundreds...