adage.comPublished In the video category, Mother Jones won for "Full Secret Video of Private Romney Fundraiser," which damaged Mitt Romney's campaign for president by showing him telling donors that 47% of the people are "dependent upon government" and "believe that...
adweek.comPublished In the case of mobile video ads, the Democratic operatives said they got click-through rates from three percent to 19.5 percent during the race's crucial stretch run when Mitt Romney appeared to surge in late October and early November.
adweek.comPublished The biggest shift for democrats in this election was that we didn't have to deal with the primary," he said, noting that the general election focus allowed the Obama campaign to open up a series of field offices and digital infrastructures in...
adage.comPublished Mitt Romney's campaign got a lot of flak for the GOP candidate's "binders full of women" comment during a debate, but post-election Romney campaign binders could help the Republican Party. The Romney camp is in the process of handing over hundreds...
While it may not have been a good night for Mitt Romney, the conservative FoxNews.com had its best night ever, locking in 17.6 million unique visitors and 179 million plus pageviews on Tuesday, up 120 percent from the 2008 election.
After nearly two full years of fringe candidates, mudslinging, punditry and speculation, Barack Obama won re-election this evening, made official by Mitt Romney's concession just before 1 a.m. Silver forecast that Obama had a 91 percent chance of...
ABC News sources say that Jeb Bush told The Romney campaign that they lost Florida Some other Twitter highlights from tonight included predictions that Obama would be projected as the winner over his GOP rival Mitt Romney fairly early in the night...
Both Barack Obama and Mitt Romney highlighted the necessary information for voters to determine the correct voting stations across America. At the time this article was published, Mitt Romney had not promoted any tweet or hashtag, but had instead...
If you've been paying any attention to the digital ad game during this election cycle, it's been easy to draw the conclusion that the Obama campaign is far and away outspending and, perhaps, outperforming Mitt Romney's digital operation.
An infographic from ReTargeter that uses data provided by the Federal Election Commission (as of October 16) finds that the Obama campaign had spent $52 million on online ads during the election season, about double the Romney Campaign’s $26.3...