adexchanger.comPublished Few in the ad industry would deny these trends: RTB-eligible inventory growth is meeting with rising advertiser spending in programmatic; the [. “Data Driven Thinking” is written by members of the media community and contains fresh ideas on the...
adexchanger.comPublished See AdExchanger's Q1 mobile RTB report. Smartphones, and Apple's iPhone in particular, may seem ubiquitous in the US. Yet worldwide, Samsung beat out Apple and Android-based operating systems dominated smartphone sales in the first quarter 2013...
adexchanger.comPublished "Real time bidding inventory has been lagging because of publishers’ concerns that giving buyers the ability to bid on every single impression will drive their yields down, when in fact, it should make them less under-sold.
adexchanger.comPublished After a strong 2012 holiday season for mobile advertising, marketers took a step back in the beginning of 2013, then charged ahead again toward the end of the first quarter. In AdExchanger's third quarterly mobile roundup, mobile ad networks and...
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Andrew Casale, VP Strategy, Casale Media. What’s an ad impression worth?
It’s been over a year since ad tech and video ad distribution company DG acquired semantic data provider Peer39 and folded it into DG’s MediaMind online division. During that time, Peer39-er Alex White has had a front row seat to his company’s...
Six weeks after making some News Feed ad inventory biddable to Facebook Exchange advertisers on a trial basis, Facebook is expanding the amount of that precious paid media space that it will expose to RTB demand.
Despite the much lower penetration rate of tablets worldwide, their importance to the mobile real-time bidding (RTB) market is significant, taking up 46% of viewed mobile RTB ads, according to research.
With the World Cup and Olympics coming to Brazil in 2014 and 2016, all eyes are on the country as it prepares for the events, including readying its digital infrastructure. Brands are waiting for the chance to be at the center of the worldwide...
The verification vendor tracked 1,000 campaigns across 1,200 websites and found 3% of all “Network/RTB-purchased” impressions fell to the Jolly Roger. Here's today's AdExchanger.com news round-up. Want it by email?