adweek.comPublished Meridee Alter, svp, director of digital media at RPA: John McCarus, svp, group director, content at Digitas: Ritu Trivedi, svp, digital strategy Why, of course, it's Arrested Development. Of course, that’s entirely unfair.
adweek.comPublished I think we're living in a world of imperfect metrics,” said Adam Shlachter, svp of media, Digitas. After several years of testing, clients and their agencies are eager to buy video inventory that is guaranteed against particular audience...
digitalmarketingsuite.comPublished Eric Carlyle, SVP Knowledge Architect, IgnitionOne, compares IgnitionOne’s Digital Marketing Suite and big data to the process of creating moonshine, inspired by his favorite show, Moonshiners. IgnitionOne in the News
adweek.comPublished Chris Tuff, svp and director of emerging media at digital agency 22squared, pointed to a survey by research firm IDC that Facebook sponsored earlier this year and showed GPS/navigation as a top-ten smartphone activities but one of the few that...
You can still dunk in the dark” — was a year and a half in planning, Mondelēz svp Lisa Mann told the 4A’s conference. Ever since the great Super Bowl blackout of 2013 and the ensuing praise of the Oreos brand for ‘capitalizing’ on the moment, the...
Dave Martin, svp of media at Los Angeles-based agency Ignited, said that eBay has compiled shopper segments like people looking for or buying auto, clothing, music or books that advertisers can target via a self-serve real-time bidding platform or...
As you start to see a shift in the mobile ad market from display to rich media to mobile, we’re in a great position,” said Adam Sussman, Zynga's svp of sales. You’ve had a rocky IPO. There’ve been major threats to its core business and lots of big...
Yesterday, Dave Ragals, SVP Client Services at IgnitionOne, hosted the final in a series of integrated marketing webinars. Centralizing Data to Optimize your Marketing” helps marketers by illustrating the steps needed to be taken to look past big...
Mark C. Newcomer has joined digital marketing, technology and data company Digitaria as senior vice president of strategy, replacing Dan Jurek.
Pio Schunker, svp of integrated marketing communications at Coca-Cola North America, put the effort into historical perspective for the brand this morning during an online presentation. Coca-Cola has emerged from an extensive round of teen panels...