portent.comPublished Due to AdWords new Enhanced Campaigns format, completely excluding any of the three device types (Desktops/Laptops, Tablets, and Mobile) is not possible. Don’t have a lot of time or money to spend within AdWords?
marketingcharts.comPublished Separately, the researchers note that senior executives are increasing their use of mobile devices and tablets significantly, but are adding them to their media mix, rather than using them at the expense of other media.
searchenginepeople.comPublished Android, iPhone, Tablets) and be aware of Responsive Website Design when device-optimizing your mobile site. Representing roughly 10-20% of all web traffic, (and in some cases being the primary driver of traffic for high volume local searches...
forbes.comPublished For a conference aimed strictly at software developers, Google I/O now commands a lot of attention from the general public–or at least the large portion of the public that cares about new smartphones, tablets, Google services, and cool new stuff...
Nielsen released statistics around what consumers are doing on their tablets while watching TV: during a program, 36% visited a social network site, 33% shopped and 29% looked up information related to the TV program being watched.
US consumers on smartphones and tablets are increasingly using the devices to view videos, and advertisers are beginning to meet them there, capitalizing on some of mobile video’s unique capabilities.
Fifteen top media companies presented more than one hundred original digital video shows that will soon bring laughter to the lips and stimulate the minds of men, women and children around the world, distributed across laptops, PCs, smartphones...
In AdExchanger's third quarterly mobile roundup, mobile ad networks and companies found that rich media, targeting, and the rise of tablets drove expansion in the [. After a strong 2012 holiday season for mobile advertising, marketers took a step...
Your options are campaigns that target desktop and tablets, or campaigns that target desktop, tablet and mobile (with adjusted bids). A few months ago Google announced Enhanced Campaigns. One of the major changes this brings is that segmenting...
Whether it is turning a TV ad into a performance-based marketing engine or allowing brands to create their own paid subscription channels to see if consumers would actually pay to be connected to said brand, we could well be entering into a...