marketingcharts.comPublished And in a nod to TV, an excellent medium for story-telling, 70% disagreed or strongly disagreed that TV advertising would be irrelevant in 10 years.agreed or strongly agreed that they are not digital natives.
emarketer.comPublished John Farrell, YouTube's director of content partnerships for Latin America, spoke to eMarketer about the evolving market for online video in Mexico and YouTube’s business there.
adweek.comPublished We are watching to see if a show can move from TV to digital and maintain (or build) an audience. Why, of course, it's Arrested Development. Of course, that’s entirely unfair. As we (and everybody) have already chronicled, Arrested Development is a...
portent.comPublished Now, go form your own team hierarchies based on awesome TV shows. But the best team, objectively speaking*, is the PPC team. This is completely subjective as I am a member of the PPC team. That does not mean what I say is not the truth.
US consumers are watching more streaming and online video content, and as they do, cable is losing viewers. And while more than one out of five consumers report cutting their cable subscription, over-the-top (OTT) content is only getting more popular.
A connected TV looks a lot like a tablet computer," explained Opera Mediaworks CEO Mahi de Silva. Moving beyond smartphones and tablets, Opera Mediaworks introduced AdMarvel, an ad network for internet connected TVs that brings together an ad...
He is the fourth TV sales exec to helm the advertising trade bureau since it was founded six years ago as the Out-of-Home Video Advertising Bureau, and the first that is not a woman. Barry Frey, a long-time cable and interactive television...
When she was sixteen years old, she would come home school, take out her laptop, plop down on the couch, lift the computer lid, turn on the TV, plug in her earbuds, so that she could listen to music on her iPod, and her BlackBerry was always...
If your competitor bought a TV commercial, you could buy one, too. Your competitor bought a TV commercial, you bought a TV commercial. That’s like saying, “Buy this TV ad and you’ll get 25% of the market’s population to walk through your store.
For the first time, you and your TV are going to have a relationship,” one of the employees said in the video. When they say things like “Xbox, movies,” “Xbox, game” or “Xbox, TV,” the console launches the appropriate media service.