mediapost.comPublished Jennifer Kasper, VP of digital media and multicultural marketing, says the videos are adjacent to the counter where consumer engagement with video took off. The company also had success with its integrated "Bobbi Brown" content at eponymous retail...
searchenginejournal.comPublished Pratik Dholakiya is Director of SEO & VP of Marketing at E2M Solutions, a company that specializes in advanced link building and content marketing services. We’re seeing the industry shift now that massive corporations finally understand the value...
adweek.comPublished Franz Niedermair, marketing vp at Nespresso USA, told Adweek that Weber Shandwick would continue orchestrating non-U.S.social media as well as worldwide duties in terms of corporate communications and crisis management.
adweek.comPublished Both interactive platform firms could work as a Tumblr overseer, suggested David Clark, marketing vp at global strategy firm SDL. While Yahoo seems near a deal to purchase Tumblr for as much as $1 billion, reports today suggest other notable...
Chee Chew, a VP of engineering for Google+, said it aims to “facilitate very real interactions you have with friends, neighbors, and acquaintances but bring that to the Internet, and bring people around the world together.
We literally locked ourselves in a room working on this product for 48 hours straight,” recalled Wired vp, publisher Howard Mittman. Last month, Wired Insider, Wired's marketing and promotion arm, announced that it would embark on a daunting...
We literally locked ourselves in a room working on this product for 48 hours straight,” recalled Wired vp, publisher Howard Mittman. Last month, Wired Insider, Wired's marketing and promotion arm, announced that it would embark on a daunting...
I also wonder if we might hear something about a merger of Chrome, Google‘s notebook operating software, and Android, given that Senior VP Sundar Pichai has taken over both after Android chief Andy Rubin recently left to join another project at...
The VP of Marketing is always going to understand what more revenue means and probably cares far less about the specific details behind URL structure or anchor text distribution. With Mother’s Day in many countries having just passed (I learned...
The third in a series of integrated marketing webinars, loosely based on our Integrated Marketing Playbook, Filip Lauweres, VP Client Services, IgnitionOne Europe and Stewart Holt, Sales Director, IgnitionOne UK, discuss how digital marketing...