searchengineland.comPublished Mobile-location based advertising network xAd joined forces with mobile call measurement provider Telmetrics to release their first U.K. Mobile Path-to-Purchase study, focusing on U.K.mobile search behavior.
marketingcharts.comPublished Close to 95% of national advertiser campaigns now use some form of location targeting in mobile, says xAd in its 2012 year-in-review report. About the Data: Metrics and insights are based on xAd’s network and campaign data (January 2012–December...
adotas.comPublished With validation through granular analysis, Waze has attracted an initial lineup of US partners including Dunkin Donuts, Circle K MACS, Kum We’ve been working in mobile advertising since 2009, with some of the most progressive brands and innovators...
adotas.comPublished The charter partners include AdTheorent, Ubiqi Health, xAd and others. ADOTAS – Precision Health Media, the leading source for advertisers to reach Diagnosed Health audiences, has teamed with several leading health apps and mobile ad networks to...
These results align with a separate study from xAd and Telmetrics using data provided by Nielsen (as reported by SearchEngineWatch), which found that smartphones are used more to find and contact businesses, while tablets are used more for...
The Mobile Path-to-Purchase study was conducted by The Nielsen Company for xAd, a local mobile ad network, and Telmetrics, a mobile call measurement provider. Telmetrics and xAd selected these categories because they're expected to see the...
While some folks see no difference between smartphones and tablets, it turns out that more than 65 percent of tablet owners primarily use the devices in their homes, according to a study conducted by Nielsen, mobile ad network xAd and call...
While some folks see no difference between smartphones and tablets, it turns out that more than 65 percent of tablet owners primarily use the devices in their homes, according to a study conducted by Nielsen, mobile ad network xAd and call...
A new study conducted by Nielsen and commissioned by xAd and Telmetrics underscores the close link between mobile and local. Given the study results, Monica Ho -- VP of marketing at xAd, which operates a local mobile ad network -- said advertisers...
![Mobile Purchase Path Insights for Successful Mobile Ad Campaigns [Study] – Digital Marketing Suite — Industry News and Insights](/utils/icache/imgid/3289/160_90/c/image.jpg)
Advertisers must understand consumer motivations and intent related to each specific vertical market they are searching within before deciding how and where to best engage them in mobile," said Monica Ho, xAd vice president of marketing.