No doubt consumers today have high expectations. They demand a consistent message and brand experience regardless of the channel or means or device through which they choose to engage. What starts with a search or a display ad view may lead to a site visit, a store visit, an email send, a phone call, a Facebook share, a retweet and even a conversion. Our post-campaign world is moving quickly toward a Future of Connected Consumer Conversations.
To best engage with today’s consumers, marketers need to think in “conversations” instead of campaigns, and in “context” instead of in channels. For marketers, that means adoption of new marketing methods, including data integration solutions (as opposed to data integration projects).